Real Estate Photography

SEO: Navigating the Ever-Changing World of Search Engine Optimization SEO, or Search Engine Optimization, has been around for a long time. It’s the practice of optimizing your website's pages so that search engines, like Google, make your site visible to potential clients. However, SEO has become more complex over time, and there are many questionable providers out there promising quick results. It’s an ongoing battle between SEO practitioners and search engines, with Google at the forefront. The Role of Google’s Algorithm Google’s goal is to present relevant, accurate, and useful content to users when they search. To achieve this, Google continually refines its algorithm. While Google publishes general guidelines on how its algorithm prioritizes results, SEO practitioners study this information to create strategies that help clients gain visibility. One key factor Google considers is backlinks—links from other sites that point to your website. This makes sense because quality webs...

  I have recently relocated to regional Queensland, Rockhampton area to be precise. I was looking through some recent listings on the Real Estate Portals and noticed something about one of the largest agencies in the area. They were advertising a number of smaller properties, 2 or 3 Bedrooms, 1 Bathroom & 1 Car type properties but had over 20 images. To me, that is just too many. Browsing through the images it became obvious that they really had lost sight of the reason for the images. With smaller, basic properties there really isn't a lot to photograph and this proved to be correct in these properties. The end result is three angles of the kitchen, three angles of the living room and even 2 angles of small bedrooms. The question is why? I think they are just being lazy! Just use them all, fill the listing up. Photography for Real Estate is about creating interest in the property, it is about emotion it is not about documenting the property. You have to have a reason for someo...

  Copyright, is your marketing above board? Many, if not all real estate agents use photographs to help promote the properties they are marketing. However, it is important that the right precautions are taken to ensure that agents do not expose themselves to unnecessary legal risk due to lack of knowledge regarding the relevant laws. Matt McCormick, founder of McCormicks Law, in Brisbane explains, “A person or other entity seeking to use a photograph, especially for a commercial purpose, should ensure that they have the appropriate permissions before using the work.” Under the  Copyright Act 1968 , copyright of artistic works, such as photographs, generally resides with the author (photographer) unless agreed otherwise or an exception applies. In the context of images used to promote the rental or sale of property, most photographers license the exclusive use of the images for the duration of the respective listing to the real estate agency. A real estate agency that has licen...