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SEO For Small Business

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SEO: Navigating the Ever-Changing World of Search Engine Optimization SEO, or Search Engine Optimization, has been around for a long time. It’s the practice of optimizing your website's pages so that search engines, like Google, make your site visible to potential clients. However, SEO has become more complex over time, and there are many questionable providers out there promising quick results. It’s an ongoing battle between SEO practitioners and search engines, with Google at the forefront. The Role of Google’s Algorithm Google’s goal is to present relevant, accurate, and useful content to users when they search. To achieve this, Google continually refines its algorithm. While Google publishes general guidelines on how its algorithm prioritizes results, SEO practitioners study this information to create strategies that help clients gain visibility. One key factor Google considers is backlinks—links from other sites that point to your website. This makes sense because quality webs...
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How Many Photos Do You Need for Real Estate Listings?

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  I have recently relocated to regional Queensland, Rockhampton area to be precise. I was looking through some recent listings on the Real Estate Portals and noticed something about one of the largest agencies in the area. They were advertising a number of smaller properties, 2 or 3 Bedrooms, 1 Bathroom & 1 Car type properties but had over 20 images. To me, that is just too many. Browsing through the images it became obvious that they really had lost sight of the reason for the images. With smaller, basic properties there really isn't a lot to photograph and this proved to be correct in these properties. The end result is three angles of the kitchen, three angles of the living room and even 2 angles of small bedrooms. The question is why? I think they are just being lazy! Just use them all, fill the listing up. Photography for Real Estate is about creating interest in the property, it is about emotion it is not about documenting the property. You have to have a reason for someo...
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Location: Gracemere QLD 4702, Australia
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Real Estate Photo Copyright.

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  Copyright, is your marketing above board? Many, if not all real estate agents use photographs to help promote the properties they are marketing. However, it is important that the right precautions are taken to ensure that agents do not expose themselves to unnecessary legal risk due to lack of knowledge regarding the relevant laws. Matt McCormick, founder of McCormicks Law, in Brisbane explains, “A person or other entity seeking to use a photograph, especially for a commercial purpose, should ensure that they have the appropriate permissions before using the work.” Under the  Copyright Act 1968 , copyright of artistic works, such as photographs, generally resides with the author (photographer) unless agreed otherwise or an exception applies. In the context of images used to promote the rental or sale of property, most photographers license the exclusive use of the images for the duration of the respective listing to the real estate agency. A real estate agency that has licen...
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Location: Gracemere QLD 4702, Australia
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Copyright and Real Estate Images In Australia

It seems like almost weekly at the moment some issue comes up over Copyright of Real Estate Images. It is a difficult subject to discuss sometimes and there are lots of opinions, some are based on knowledge, others on experience and others just make guesses that they defend as fact. From the photographers perspective there are various attitudes, some photographers will pursue their rights at every turn, others will only pursue their rights when the mood takes them there and others just don't care.  This varying attitude by photographers actually harms everyone, it creates a fairly blas'e approach by agents. Because they are used to photographers just not worrying about their rights they just don't think its an issue. When someone comes along and exercises their rights, they become the bad boy on the street.  The industry is so full of people that do not understand the way copyright works and they are so used to getting away with whatever they think is ok th...
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Whats A Picture Really Worth?

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What's A Picture Really Worth? Things have been a little quite lately, the quite before the storm as it usually is around this time of year. In the calm I usually get things ready for the busy season, make sure any new services are bedded in, updated my web site, test a few things out. Today I was browsing through some real estate and management rights web sites, just looking at what agents were listing and I got to thinking, what's a picture worth? You know, there are properties out there for sale by seasoned agents with images that look like they were taken by a 5 year old. Properties worth more than $2M with images I wouldnt put in a joke competition. What do buyers and sellers think? Are the agents really working in the sellers best interests by allowing substandard images to be used to try and sell what is most likely their biggest asset? For not much more than $150 you can get great images from just about any real estate photographer, even if its just 5 or 6 great...
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Location: Gracemere QLD 4702, Australia
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Real Estate Sales Hygiene Factors

I have been thinking recently about how different factors influence property sales. I got to thinking about Herzberg's Theories on Motivation and how that may apply to Real Estate Sales. I concluded that there are certain sales/marketing activities that you do that really just allow you to get your property in the running, that is, if you don't do them your results will be below the expected market position. There are other things that you do that might give you an edge, if you do them you may expect a better result than the expected market position. Finally, there are things that you do just because and they may have little or no impact on the end result. I suspect that most Real Estate Professionals could easily put the label on the activities, Hygiene - have to do to ensure I get at least the average price Motivators - do to get the best price Legacy - do because we have always done it I don't know all the things that go into each group but I suspect that the...
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Real Estate Photography Preparation Check List

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To achieve the best results in Realty Photography, good preparation is the key. No one wants to see rubbish bins over flowing or dishes on the sink, as always you only get one chance to make a great first impression so a little preparation goes along way to achieving great results. Below I have listed some of the important things to do to enable you to achieve the best results, if you would like a copy to email to your vendors just send me a email mark@kwikclicks.com.au and I will be happy to forward on to you. If you are an existing client we have full gloss A4 copies so you can add them to your sales presentations. They are available from your login area on our website https://kwikclicks.com.au
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Location: Rockhampton City QLD 4700, Australia
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