Real Estate Photo Copyright.
Copyright, is your marketing above board? Many, if not all real estate agents use photographs to help promote the properties they are marketing. However, it is important that the right precautions are taken to ensure that agents do not expose themselves to unnecessary legal risk due to lack of knowledge regarding the relevant laws. Matt McCormick, founder of McCormicks Law, in Brisbane explains, “A person or other entity seeking to use a photograph, especially for a commercial purpose, should ensure that they have the appropriate permissions before using the work.” Under the Copyright Act 1968 , copyright of artistic works, such as photographs, generally resides with the author (photographer) unless agreed otherwise or an exception applies. In the context of images used to promote the rental or sale of property, most photographers license the exclusive use of the images for the duration of the respective listing to the real estate agency. A real estate agency that has licen...
Some good info here about the benefits of professional photography.
ReplyDeleteOne reference in the piece I found interesting was from research which stated
"If professional photography is not being used to market a home, it isn't really being marketed".